Align with Purpose.
Lead with Presence.
Design Your Freedom.
Working with purpose-driven leaders to align vision, energize teams, and build businesses that thrive by design—even when they are not in the room.
Purpose:
Align people, vision, and priorities
Presence:
Lead with intention and authenticity
Freedom:
Design a business that gives back more than it takes
A Business without Alignment Costs You More Than Growth.
Lost Focus
You feel reactive instead of intentional
Misalignment
Your team is busy, but not united
Burnout
You are doing too much yourself
Freedom by Design
Insights at the intersection of Purpose & Presence.
Design your own Freedom. Lead with Legacy in mind. Enter your details below for regular leadership resources.
The Pinnacle Principles
Learn a proven Operating System for growing your enterprise based on these Five Principles. Master them and watch your business climb.
People
Get the right people in the right seats, right away. Then equip and coach them in a unified direction.
Purpose
Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.
Playbooks
Document and optimize your core processes from top to bottom, both internal and customer-facing.
Performance
Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.
Profit
Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.
I Understand What You Are Carrying.
Running a business can feel overwhelming—too many responsibilities, not enough clarity, and a team pulling in different directions. You want more than just survival. You want a business that reflects your values and gives you the freedom to thrive. With over two decades of leadership experience and a proven system, I work with you to build that reality—one clear step at a time.
When I first spoke with Emi, she immediately understood the urgency and heart behind Shuttlebee. As a working mom, I knew this service needed to exist—and she got it. From day one, Emi believed in me and in the vision. She helped me uncover the deeper passion driving this second chapter and gave me the strategic clarity and support to build with intention and purpose.
Kristina Fahl
Founder & CEO, Shuttlebee
Working with Emi has been so refreshing. She brings in the right outside experts when needed, building trust and accelerating our team’s learning. Most importantly, she has helped us rethink our long-term planning in a way that will optimize the family business for all stakeholders.
Fred Cannon
Manager & Shareholder, Dillard Enterprises
Services
Base Camp Initiation Fee: $5,000
Monthly Coaching Fee: $3,000/month Includes:
- 2-Day Base Camp Facilitation
- Quarterly Lookouts and Annual Summits
- Leadership Licenses for Strategic Plan tracking
- Ongoing 1:1 and Team Coaching & Facilitation
Speaking
Signature Talks & Workshops
Emi delivers actionable, inspiring talks and workshops tailored to purpose-driven leaders and teams. Her sessions are grounded in strategic insight, real-world experience, and a deep commitment to helping people lead with clarity, alignment, and purpose.
Popular Topics Include:
- Lead with Ikigai
- Freedom by Design: Succession Planning with Purpose
- Presence in Business: The Missing Principle
- Competence & Confidence: Gender in the Workplace
- Attracting A-Players on Your Team
Booking Information:
- Formats: Keynotes, Workshops, Retreats
- Customization available upon request
Base Camp
Day 1
Right from the start we get set for the journey, lay out the brutal facts facing the company, assess the team and their ability to climb, and reinforce culture foundations we’ll build from.
Base Camp
Day 2
We review the territory covered in Day One and begin looking out to the future to cast vision, define a compelling purpose and set milestones, growth plans and Rocks.
Quarterly Lookouts
Every quarter we reconvene to look back at all we’ve accomplished and learn from both the highs and lows. We then set our sights on the quarter ahead and gather new tools to climb even higher.
Annual
Summits
Each year we take two days to rise above the daily grind and think bigger, make plans, and gather the needed tools to set out on a new year, toward the Pinnacle we set our sights on from the start.
Certified Pinnacle Business Guide
Certified Strategyzer Practitioner
Meet Your Guide
Emi Kubota is a certified Pinnacle Business Guide and two-time exited business owner with more than 20 years of leadership experience.
From scaling her family’s eco-friendly baby brand to launching a fast-growing experiential education startup, she has experienced the power of aligned vision, systems, and leadership in building businesses that grow with purpose and resilience.
With a Master of International Affairs and an MBA from Columbia University, Emi brings a blend of strategic planning, practical financial insights, and a deep commitment to purpose and presence.
She believes freedom is possible—by design—and works with leaders to build businesses that support their values, legacy, and impact. Her superpower lies in asking powerful questions and listening deeply to uncover what truly matters.
Emi brings high energy, warmth, and a fresh perspective to every engagement. Her style is expressive, intuitive, and creative—enabling her to connect quickly, energize teams, and unlock new ideas. She thrives in collaborative environments where bold thinking and emotional insight lead to practical, lasting change.
What Makes Emi Different
- Two-time Exited Business Owner: Real-world experience building and scaling companies from startup through successful transition.
- Certified Pinnacle Guide & Strategyzer Practitioner: Equipped with proven tools to clarify strategy, align teams, and drive execution.
- Purpose-driven Lens: Emi integrates strategy with Presence to help you build an organization that is both impactful and profitable.
- Global & Local Insight: From training women entrepreneurs in Cambodia to working with founders in Western North Carolina, Emi brings both breadth and depth.
- Energetic & Creative Communicator: Known for bringing enthusiasm, social connection, and original thinking to complex business challenges.
- Emi enjoys spending time with her family and friends, adventuring in the mountains of Western North Carolina and beyond.
Baseline Assessment
Discover Where Your Business Stands on The Path to The Pinnacle.
Take our Baseline Assessment to determine how your company performs across the Five Pinnacle Principles and receive a PDF report with practical recommendations to help you and your team climb to the next level.
– Receive Your Scores Across All Five Pinnacle Principles
– Learn How Each Principle Unlocks Business Growth
– Get Actionable Recommendations and Tools
Learn More about the Pinnacle Approach™
The Pinnacle Approach™ is detailed in three books that make up the Pinnacle Library™ LEARN MORE